Inception Trailer Audio Analysis

World War Z Trailer Analysis

This is the first of three trailer I have analysed for inspiration for my own work.

World War Z Trailer Analysis from Vimaleon

The Bank Job Trailer Analysis

The Bank Job 2008 Trailer from Dziaulis on Vimeo.

The Bank job is a 2008 action thriller, directed by Roger Donaldson and starring Jason Statham and Saffron Burrows. The film itself is an adaptation of the 1971 Baker Street robbery. The film conveys it's time period very well, along side a strong sense of class difference using sound, editing, and various iconography. This is clearly illustrated in the trailer alone.

For example the soundtrack to the trailer- the classic "London Calling", a great representation of the time period, but also the iconic London accent, which also hints at the class difference, truly bringing the viewer into 1971.

Another element that plays with the upper and lower class beyond the obvious east and west accents, is the costumes. The heroes of the film, or rather the anti-heroes wear leather jackets and turtlenecks, they even wear rolled up woolly hats in certain parts of the film, reminding the audience of the iconic appearance of the 1970s robber. This, all while the antagonists, wear bespoke suits and cocktail dresses, creating a clear distinction between both class and character orientation, which hints at the strong theme of the corrupt politics, appealing to an audience that enjoys the genre. Not only this, but it gives the anti-heroes, the protagonists, an underdog position, making them more likable, and relatable to the audience.

However iconography is not only used within the costumes. Within the trailer, the colour gold is very prominent, not only in the footage used from the film itself, but also in the cut in text, that narrates parts of the trailer. This combined with talk of princesses, cigarettes and shots of the tropical countries, eludes to wealth, and more importantly, banks themselves. For the audience this highlights a clear element of the plot. 

This illustration of the plot, is a stereotype of the thriller genre. Particularly when accompanied by fight scenes, and the classic snapshot editing styles, which is reminiscent of planning scenes from films with similar themes. This an the stars of the film, strongly appeal to fans of the genre, highlighting the real purpose of the trailer- to get people to come and see the film.

Distribution of Marketing Material

The main marketing strategy for films is typically based around the trailer. This is mostly shown before films at the cinema, because this is a captive audience, who is totally focused on the screen. Also they are almost guaranteed to be interested in films. They can also tailor the trailers that are shown to the film that the audience is paying to see. Cinemas are also hot spots for other marketing material like posters for similar reasons. Advertising at cinemas is generally far cheaper than anywhere else. This is because the cinema benefits from advertising films. The audience often returns to see the very films that have been advertised.

The internet is also a place rife with film advertisement. because of the communication capability within the internet it has become similar to word of mouth, only more effective, with a larger, more accessible audience. The purpose of other promotional material is to get potential customers talking about the film, this can often lead to them going to see it. Of course advertisement on websites like YouTube can be tailored to the consumer, making it more effective than other techniques.Other mediums include TV, Radio and sometimes Mobile Games. These are considered slightly less effective, with some exception for TV.

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Horror/Thriller Focus Group Video

This is footage of a focus group I put together as part of my research for a film trailer I plan to create. The information I gained from this process, will help me decide the details of my final product.

Timeline Plan

This is a timeline plan of the work I need to do in order to complete the trailer. This puts the amount of time I have left into perspective.